National Sales Manager

Position Overview:

The National Sales Manager will lead and manage the sales team to drive revenue growth, expand market share, and ensure effective execution of strategies across Modern Trade (MT), General Trade (GT), and distributor channels. The role requires a seasoned sales leader with extensive distributor management experience, a strong understanding of trade dynamics, and a proven ability to deliver results through effective team leadership. Experience in trade marketing and promotional execution is preferred to ensure a seamless integration of sales and marketing strategies.

Key Responsibilities:

• Sales Strategy and Execution:
  • Develop and implement national sales strategies to achieve revenue and market share targets.
  • Analyze sales data, market trends, and competitor activities to identify growth opportunities.
  • Collaborate with trade marketing teams to plan and execute promotional activities and in-store campaigns.
  • Ensure alignment of sales strategies with overall business objectives.
• Distributor Management:
  • Build and maintain strong relationships with distributors to ensure effective market coverage and consistent product availability.
  • Develop distributor performance metrics and conduct regular performance reviews.
  • Optimize distributor networks, ensuring efficiency in supply chain, inventory management, and compliance with service agreements.
• Channel Management (Modern and General Trade):
  • Develop and execute tailored strategies for Modern Trade and General Trade channels.
  • Build relationships with key Modern Trade accounts and lead negotiations for annual contracts, shelf placements, and promotions.
  • Oversee strategies to penetrate General Trade channels, focusing on route-to-market efficiency and retailer engagement.
• Team Leadership:
  • Manage a high-performing sales team, including Provincial Sales Representatives.
  • Set clear KPIs for the sales team and provide ongoing coaching and feedback.
  • Foster a collaborative and results-oriented team culture.
• Trade Marketing Integration:
  • Collaborate with trade marketing teams to design and execute trade programs, including promotions, in-store activations, and merchandising.
  • Monitor the effectiveness of trade marketing initiatives and recommend improvements.
  • Align trade marketing plans with distributor and channel strategies to ensure seamless execution.
• Financial and Operational Management:
  • Manage the sales budget, ensuring optimal allocation of trade spend and promotional resources.
  • Track P&L performance for sales initiatives and deliver consistent ROI.
  • Monitor and control operational costs, ensuring profitability targets are met.

Key Requirements:

• Education:
  • Bachelor’s degree in Business Administration, Marketing, or a related field.
• Experience:
  • 8+ years of progressive sales experience, with at least 3 years in a national or leadership role.
  • Proven experience in distributor management and channel-specific strategies for Modern and General Trade.
  • Exposure to trade marketing and in-store promotional execution is highly preferred.
  • Experience in FMCG, food, or consumer goods sectors is strongly desired.
• Skills and Competencies:
  • Strategic thinking with strong analytical and problem-solving skills.
  • Excellent negotiation and relationship management abilities.
  • Proficient in sales forecasting, P&L management, and CRM tools.
  • Strong leadership skills with a track record of building and managing high-performing teams.
  • Ability to work collaboratively across functions, especially with trade marketing and supply chain teams.
• Key Performance Indicators (KPIs):
  • Achievement of national sales and revenue targets.
  • Market share growth across Modern Trade and General Trade channels.
  • Distributor performance metrics (sales growth, compliance, and operational efficiency).
  • Effectiveness of trade marketing activities and ROI.
  • Team performance, retention, and engagement.

How to Apply:

To apply for this position, interested candidates should submit their updated resume to:

E-mail: recruitment@apratifoods.asia 

​​​​​​​​​​​Telegram: 010 296 128 / 096 758 3532