Product Marketing and Branding Coordinator

Job Summary:

The Product and Brand Coordinator (Consumer Health Business) is responsible for managing the end-to-end product lifecycle within the consumer health business unit, ensuring successful product development, brand positioning, and trade marketing execution. This role acts as the owner of the product portfolio, driving innovation, market penetration, and consumer engagement while working closely with cross-functional teams to optimize sales performance and business growth.

Key Responsibilities:

• Product Ownership & Development:
  • Lead the strategy, development, and execution of the consumer health product portfolio, ensuring alignment with business objectives and market demands.
  • Own the end-to-end product lifecycle, from ideation, feasibility analysis, development, launch, and continuous improvement.
  • Define product positioning, key benefits, and competitive advantages to differentiate in the market.
  • Work with R&D, regulatory, and supply chain teams to ensure product formulations meet industry standards, health regulations, and consumer expectations.
  • Monitor and analyze product performance, market trends, and consumer feedback to drive continuous improvement.
  • Develop pricing strategies, ensuring competitive positioning while maintaining profitability.

• Brand & Trade Marketing Strategy:
  • Develop and execute brand marketing strategies, ensuring consistent messaging, storytelling, and consumer engagement across all channels.
  • Oversee the creation of marketing campaigns, packaging design, and brand communications that reinforce the product’s value proposition.
  • Define go-to-market strategies, including product launch plans, promotional activities, and channel-specific marketing initiatives.
  • Own trade marketing execution, working closely with sales and distributor teams to ensure strong in-store presence, merchandising, and promotional activations.
  • Work with internal sales team and distributors to develop customized trade programs that drive sell-through.
  • Ensure product visibility and growth in modern trade and general trade.

• Market Research & Business Insights:
  • Conduct in-depth market research, competitive analysis, and consumer insights studies to identify growth opportunities.
  • Analyze sales data, trade marketing performance, and consumer behavior to optimize strategy and execution.
  • Develop business cases and proposals for product improvements, expansions, or discontinuations.

• Cross-functional Leadership & Execution:
  • Act as the central point of contact between R&D, supply chain, sales, and marketing teams to ensure smooth product execution.
  • Manage project timelines, ensuring on-time delivery of new products and marketing initiatives.
  • Work closely with regulatory teams to ensure product compliance with nutrition, health, and safety regulations.

Key Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of 4+ years of experience in product management, brand management, or marketing within the FMCG industry.
• Good understanding consumer health trends, nutrition, and functional food products.
• Experience in new product development (NPD), market research, and brand strategy.
• Proficiency in data analysis, P&L management, and commercial strategy.
• Having additional Marketing or Trade Marketing experience or a successful track record in new product development is highly regarded.
• Excellent communication, stakeholder management, strong business acumen, leadership skills, decisive, result driven and project management skills.

HOW TO APPLY

Interested candidates are invited to submit their resume and cover letter to:

E-mail : recruitment@apratifoods.asia             |     Tel: 010 296 128 / 096 758 3532 (Telegram)